Toyota Formally Introduces the 2018 Toyota Camry with a Unique Marketing Campaign

As one of the most consistent midsize sedans in the greater Philadelphia area, the Toyota Camry isn't in an urgent need of a complete redesign. Nevertheless, the Toyota brand is planning to formally introduce its latest generation of the Camry - complete with a much more improved take on performance, handling, and efficiency. Its new look is bold enough to warrant a unique marketing campaign to bring interested customers from across print, broadcast, and digital media to explore our inventory at Sloane Toyota of Philadelphia.

“The launch of the next-generation Camry is incredibly important for Toyota, and we wanted to create a campaign that matched its excellence and the excitement of the new design. ‘Sensations’ perfectly conveys what people will feel driving the new Camry,” said Ed Laukes, group vice president, marketing, Toyota. “Once again, our Total Toyota agency partners at Saatchi & Saatchi, Conill, Burrell and interTrend elevated our expectations and delivered an outstanding integrated campaign resonating with what Toyota envisions and what our owners will experience while driving the car.”

As our new inventory continues to grow with the latest Camry models, there will be fewer reasons to avoid considering this exceptional model as your next sedan in the local area. If you're ready to get started with one of our staff members, simply plan a visit to learn more at 1546 Cottman Avenue!

Categories: New Inventory, News
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